Alongside Fortnite, Roblox is one of the largest gaming platforms because its proposal has gone beyond what we knew as a traditional video game and even multiplayer and online community experiences. Today, these virtual spaces have the potential to reach millions of people and are thriving. This is being taken advantage of by various sectors, such as music, which will celebrate an important event this weekend.
Metallica, one of the most important bands in history, is celebrating the release of their new album, 72 Seasons. The days of album premieres with immense lines outside record stores are long gone; today, the masses are on the internet, and the group understands this perfectly. That's why they've decided to have a special weekend where they will be present on Roblox.
Through a post on their Twitter account, Metallica announced that they will take over Roblox this weekend, and players will be able to listen to songs from their new album. Additionally, taking advantage of the hype surrounding the release, Metallica will sell a series of digital items for platform users. On the band's official site in Roblox, users will find a vest like the one James Hetfield wears, t-shirts, chains, guitars, and more content with the band's official logo.
We’re taking over some @Roblox experiences this weekend where you’ll be able to hear tracks from 72 Seasons!
— Metallica (@Metallica) April 14, 2023
Join the Metallica Roblox group to find out where you can listen to #72Seasons & grab virtual merch ➡️ https://t.co/5xsRqLvp4z pic.twitter.com/PC6Mm3eifu
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